How to Redirect a Page or URL in WordPress (2 Methods)

When it comes to WordPress redirects, we’ve seen it all. From small business owners accidentally breaking their entire website to large enterprises losing thousands in revenue due to improper redirects. After helping countless website owners, we know what works and what doesn’t.

The truth is, redirects don’t have to be complicated or technical. We’ve spent years refining and simplifying the process, making it accessible for everyone, whether you’re a complete beginner or an experienced WordPress user looking for a more efficient solution.

We’re excited to share our favorite methods for setting up WordPress redirects. These are battle-tested approaches we’ve used successfully across thousands of websites, and they’re guaranteed to work for your site too.

Why Redirect a Page or URL in WordPress?

At WPBeginner, we’ve seen countless websites lose traffic and rankings due to broken links and missing pages. That’s why proper URL redirects are essential for any WordPress website.

We most often find ourselves setting up redirects when our clients are moving to a new domain or changing their URL structure. It’s also essential when merging multiple posts or pages, removing outdated content that still receives traffic, restructuring website navigation, or creating temporary promotional landing pages.

These situations come up more often than you might think, and having a solid redirect strategy in place can save you from major headaches down the road.

Broken links can seriously damage your website’s performance. They don’t just hurt your search engine rankings, they also decrease user trust, lower conversion rates, waste advertising budget, and increase bounce rates.

This offers a poor user experience and may negatively impact your SEO.

Luckily, you can easily track 404 errors and redirect the URLs to pages that do exist.

With that being said, let’s take a look at how to redirect a page or URL in WordPress. We’ll cover two methods:

Method 1: Creating Redirects Using All in One SEO (AIOSEO)

The simplest way to redirect pages and URLs in WordPress is using the All in One SEO (AIOSEO) WordPress plugin. It’s the best SEO plugin for WordPress and offers a powerful Redirection Manager addon that makes it very easy to set up redirects.

The first thing you need to do is install and configure the AIOSEO Pro plugin on your website. For step-by-step directions, see our guide on how to set up All in One SEO correctly.

After that, you will need to activate the Redirect Manager addon. Simply go to All in One SEO » Redirects and click the ‘Activate Redirects’ button.

Finally, you will need to click on the ‘Settings’ tab to select a redirect method.

We recommend the ‘PHP’ option because it is the simplest and doesn’t require technical configuration of your web server.

Now you are ready to redirect your WordPress pages. You can do this using the AIOSEO Redirection Manager or the WordPress content editor.

Creating a Redirect From the AIOSEO Redirection Manager

While you are still on the All in One SEO » Redirects page, you can navigate back to the ‘Redirects’ tab. This page lets you manage your redirects and add new ones.

To add a new redirect, you need to add the post slug of the URL that isn’t working. The slug is the part of the URL that comes after your website’s domain name.

Let’s look at an example. The full URL of a post or page looks like this:

https://example.com/old-coffee-link-is-broken/

In this case, the post slug is the last section of the URL:

/old-coffee-link-is-broken/

You need to type or paste the post slug of the broken link in the ‘Source URL’ field like this:

Next, you need to enter the post slug of the existing page that you wish to redirect the URL to. You need to type or paste this into the ’Target URL’ field.

Alternatively, you can simply type part of the page’s title and AIOSEO will show a list of matching posts and pages.

Once you click on the correct post, the slug will be entered for you.

The last step is to choose a redirect type.

Make sure that the ‘301 Moved Permanently’ redirect type is selected and then click the ‘Add Redirect’ button.

Now, you can scroll down to view a log of the redirects you have created.

The ‘Hits’ column shows the number of people who visited the redirected link, and there is a toggle option to enable or disable individual 301 redirects.

Creating a Redirect From the WordPress Content Editor

You can also use All in One SEO to redirect a published post or page while you are editing it.

When you scroll to the bottom of the WordPress editor, you will find an AIOSEO Settings section. You need to click the ‘Redirects’ tab.

Here you will find the same redirection options that we covered above. The source URL has been filled in for you, and you need to add the target URL.

After that, make sure the ‘301 Moved Permanently’ redirect type is selected, and then click the ‘Add Redirect’ button.

A useful All-in-One SEO feature is that if you change a post’s permalink while editing it, AIOSEO will automatically redirect the old URL to the new one.

Method 2: Creating Redirects Manually by Editing .htaccess

You can also redirect a page or URL without using a plugin. To do that, you need to manually add code to your website’s .htaccess file. This method is not suitable for beginners because a small mistake can break your website.

Before using this method, we strongly recommend making a backup of your .htaccess file.

After that, you can make changes to the file using All in One SEO’s editor tool or edit it directly using FTP or your hosting provider’s file manager.

Editing .htaccess Using All in One SEO’s .htaccess Editor

The All in One SEO plugin offers an easy way to edit your .htaccess file. However, you will need All in One SEO Pro to use the .htaccess editor.

Once you have installed and configured AIOSEO, simply navigate to the All in One SEO » Tools page. Next, you should switch to the ‘.htaccess Editor’ tab.

This page will show the contents of your .htaccess file. You need to paste your redirect code at the bottom of the file after the ‘# END WordPress’ line.

Here is a simple redirect where we are trying to send a user visiting an old post to a new post.

RewriteEngine On
Redirect 301 /thisistheoldurl/ http://yoursite.com/thisisthenewurl/

Make sure you change the old post and new post URLs.

Once you have done this, click the ‘Save Changes’ button at the top of the page to update the .htaccess file with the new code.

Editing .htaccess Directly

You can also edit the .htaccess file directly without the need for a plugin. To do this, you need to connect to your website using an FTP client or your hosting provider’s file manager.

You will find the .htaccess file in your website’s root directory. If you don’t see it there, then refer to our guide on why you can’t find .htaccess file on your WordPress site.

You may be able to edit the file using the file manager’s Edit feature. Otherwise, you can download .htaccess to your computer and edit it using a text editor like Notepad.

You should paste the following redirect code at the end of your .htaccess file after the ‘# END WordPress’ line.

RewriteEngine On
Redirect 301 /thisistheoldurl/ http://yoursite.com/thisisthenewurl/

Don’t forget to change the old post and new post URLs.

Make sure you save your changes, and if necessary, upload the .htaccess file back to the server.

Now, you can test your redirect to make sure it is redirecting properly as you intended.

Expert Guides Related to Redirection in WordPress

Now that you know how to redirect pages and URLs, you may like to see some other guides related to redirection in WordPress:

• Beginner’s Guide to Creating 301 Redirects in WordPress
• How to Find and Fix Broken Links in WordPress (Step by Step)
• How to Easily Track 404 Pages and Redirect Them in WordPress
• How to Redirect Your 404 Page to the Home Page in WordPress
• How to Properly Move WordPress from HTTP to HTTPS (Beginner’s Guide)
• How to Do a Full Site Redirect in WordPress (Beginner’s Guide)
• How to Easily Move WordPress to a New Domain (Without Losing SEO)

We hope this tutorial helped you learn how to redirect a page or URL in WordPress. You may also want to see our guide on the difference between 302 and 301 redirects, or our expert pick of the best WordPress redirect plugins.

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